3 Ways That Technology is Helping Businesses Thrive

3 Ways That Technology is Helping Businesses Thrive

Today, embracing technology is no longer optional. our world is developing technologically, and fast. It is important to embrace technology not only in our personal lives but in our businesses as well. Technology has its ways of making our personal lives easier and more streamlined. There are also ways that technology can help bring your business to the next level and help you provide a higher level of service to your customers.

Social Media

Social media has been one technological advancement that has made it easy for businesses to communicate with their customers. It has also been helpful in the promotional arena. Social media has made companies more accessible to customers than ever before. In the past, most businesses did not have the opportunity to track how well their advertisements were performing. Tracking coupons that had come through the door with their customers could be difficult. Now, businesses can view analytics that are related to the ads they are running on their social media campaigns.

Businesses can take advantage of multiple platforms such as Google+, Facebook, Instagram. This allows them to capture the attention of different markets that use one platform exclusively. They can also capture audiences that may frequent multiple platforms. These platforms make it easier for businesses to see what is working and what is not regarding their strategies.

Online Payment Systems

Technology has not only further advanced how businesses communicate with their customers; it has also helped businesses open other avenues of revenue. Businesses can now receive payment from customers in different locations. When customers are unable to come into a brick and mortar location, they can pay online. Online payment options make it easy for businesses to collect payment through their website or other payment processors. This level of convenience has become a common amenity customers look for a business to work with.

Innovations in payment flexibility allow businesses to access new customer segments that they had not been able to access before. This allows these businesses to take on more clients and customers from remote areas. Online payments enable customers to pay through different systems such as PayPal, Venmo, and even Facebook Pay. Having various options for how customers can pay online makes it easier than ever before to have customers pay for services.

Productivity Enhancers

Having an unproductive team can end up costing a business more than it makes daily. Productivity applications have been revolutionary to how businesses conduct their day to day operations. Technological innovation allows businesses to streamline their operations and have better communication, even when spread across multiple locations. Productivity apps such as Asana, Basecamp, and Monday.com allow businesses to organize their tasks in a condensed fashion to allow for more productivity.

Tasks can be developed and assigned to different employees to let them know what tasks are on their plate for the day. This allows these team members to know what needs to be done and can even include a due date for the task to allow employees to manage their time in a way that pushes them to complete their task in a timely manner.  At HLA Bookkeeping, we use an industry-specific app to track the jobs and tasks we perform for our clients.

Most of the productivity apps have a free version. They also offer a premium subscription that unlocks more features that can be offered to your team. Even if you are using the free version of the applications, using these types of applications instantly push your business into a small percentage of businesses that are proven to be more effective.

Has Technology Had an Effect on Businesses?

The short answer to the question is yes! Technology has revolutionized how many businesses operate daily. Social media has made businesses more accessible to customers and vice versa. Social media offers easy online ad reporting that shows how your ads are performing and allows for the ads to be adjusted when necessary. Online payments have made it easier for businesses to break into new markets and take payments from customers that may not have access to the businesses brick and mortar location to make payments. Technology has also allowed businesses to be more productive. Productivity apps that are available to businesses have streamlined the assignment of tasks. Technology has provided many monumental revolutions to businesses in recent years, and the way that technology is being implemented now will keep businesses running smoothly for many years to come.

Want to learn more about how the internet can make your business more efficient? Reach out to me today at heidi@hlabookkeeping.com 

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